About Us

Our Business

\About Us\Our Business

OUR BUSINESS

We are a leading global dental prosthetic device provider with a focus on providing custom-made prostheses to customers in the growing prosthetics industry. We have the largest market share in terms of 2014 revenue in the dental prosthetics markets in Western Europe, Australia, China and Hong Kong, respectively and have a fast growing market share in the United States, according to Roland Berger. Our product portfolio is broadly categorized into three product lines: fixed prosthetic devices, such as crowns and bridges; removable prosthetic devices, such as removable dentures; and other devices, such as orthodontic devices, sports guards and anti-snoring devices. Our success in this industry is rooted in our global proprietary sales and distribution network which we established by a series of strategic acquisitions of our former distributors. Our sales and distribution network provides us with direct access to customers, including dentists, dental clinics, hospitals, distributors and other customers, in key prosthetics markets around the globe, allowing us to promote our products in a targeted manner and better satisfy the needs and preferences of our diverse global customer base. For the six months ended 30 June 2016, we had a customer base of over 20,000 accounts, with 21 points of sale in China and 50 service centers overseas.

We have a global portfolio of respected brands, including Labocast, Permadental and Elysee in Western Europe, Yangzhijing in China, Modern Dental in Hong Kong, Southern Cross Dental in Australia, and Modern Dental USA as well as MicroDental in the United States. We further grow these brands by providing premium and consistent quality products and superior customer service. As of the six months ended 30 June, 2016, we have established strategically-located production facilities around the world, supported by over 4,000 technicians. Our production facilities in China, Germany, the Netherlands, Australia, Canada, the Unites States and Madagascar equip us with the advantages of economies of scale, rapid turnaround time and proximity to our customers to provide post-sale services, which help us outpace our competitors.

We sell our products under numerous recognized brand names around the world. We own all of the brands and have registered “Modern Dental Laboratory” in Hong Kong, “Yangzhijing” in PRC, “Elysee” in the Netherlands, “Labocast” in France and “Southern Cross Dental” in Australia and “MicroDental” in the US, except as otherwise indicated:

Brand Name Logo History of Brand Geographic Coverage Market Position
Permadental & Semperdent We started doing business and selling dental prosthetic devices under the brand name of “Permadental” in 2000. We started doing business and selling prosthetic devices under the name of “Permadental & Semperdent” in 2015. We are in the process of registering this brand. Germany Ranked third in terms of 2014 revenue in the German market, with a market share of 0.4%.
Elysee We started doing business and selling dental prosthetic devices under this brand name in 2001. Netherlands Belgium Denmark Norway Switzerland Spain Sweden Finland Ranked second in terms of 2014 revenue in the Dutch market, with a market share of 6.3%; and ranked first in the Belgian market, with a market share of 2.9%
Labocast We started doing business and selling dental prosthetic devices under this brand name in 1996. France Ranked first in terms of 2014 revenue in the French market, with a market share of 1.2%.
Modern Dental Laboratory We started doing business and selling dental prosthetic devices under this brand name in 1986. Hong Kong Ranked first in terms of 2014 revenue in the Hong Kong market, with a market share of 54.2%.
Yangzhijing We started doing business and selling dental prosthetic devices under this brand name in 1998. Mainland China Ranked first in terms of 2014 revenue in the Chinese market, with a market share of 1.1%.
Southern Cross Dental We started doing business and selling dental prosthetic devices under this brand name in 2000. Australia
New Zealand
Ireland
Ranked first in terms of 2014 revenue in the Australian market, with a market share of 7.1%
Andent We started doing business and selling dental prosthetic devices under this brand name in 2013. We are in the process of registering this brand. Australia Andent was acquired and consolidated under Southern Cross Dental to extend our sales and distribution network and to further penetrate the Australian market with locally produced products.
Gold & Ceramics We started doing business and selling dental prosthetic devices under this brand name in 2013. Australia Gold & Ceramics was acquired and consolidated under Southern Cross Dental to extend our sales and distribution network by providing a local boutique laboratory service for the Australian market.
Precision Dental We started doing business and selling dental prosthetic devices under this brand name in 2016. We are in the process of registering this brand. New Zealand Precision Dental was acquired by Southern Cross Dental to extend our sales and distribution network and to further penetrate the New Zealand market with locally produced products.
Modern Dental USA We started doing business and selling dental prosthetic devices under this brand name in 2009. We are in the process of registering this brand. United States The United States market is comparatively fragmented with approximately 6,300 dental laboratories. Modern Dental USA has been pursuing an acquisition strategy to increase its market share.
MicroDental We started doing business and selling prosthetic devices under this brand name in 2016. We are in the process of registering this brand. United States
Canada
With over 40 years of history and a network of 21 dental labs, MicroDental was acquired and consolidated under our group in order to extend our sales and distribution network, further penetrating into the North American market.
Sundance Dental We started doing business and selling dental prosthetic devices under this brand name in 2014. We are in the process of registering this brand. United States Sundance Dental was acquired and consolidated under our Group to capture more market share in the fragmented United States market.
Quantum Dental We started doing business and selling dental prosthetic devices under this brand name in 2013. Canada Quantum was acquired and consolidated under our Group to extend our sales and distribution network and to further penetrate the North American market.
Labo Ocean Indien We started doing business and selling dental prosthetic devices under this brand name in 2014. Indian Ocean countries Labo Ocean Indien has been serving the French market and Indian Ocean countries, and its sales have been growing.
Digitek Dental We started doing business and selling dental prosthetic devices under this brand name in 2012. We are in the process of registering this brand. Hong Kong Digitek Dental manufactures and sells high precision implant parts.